Overview

• Keyword Rankings: 37% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 38. The website continues to strengthen its visibility across key commercial search terms. “New boat for sale” remains strongly positioned at #2. “Stacer boat” has moved into #3. “Buy outboard motor” is now positioned at #11.

• User Engagement: Sessions recorded a 1.67% rise reflecting a steady flow of returning and new traffic to the website. Goals achieved reached 783, marking a 21.40% lift, indicating stronger alignment between user activity and conversion actions. New Sessions rose by 0.81% lift, showing ongoing success in attracting first-time visitors.

• Traffic Sources: Direct traffic represents 53.6% of overall visits, indicating strong brand recognition and repeat visitation. Organic Search contributes 23.5%, showing a stronger presence in search-driven discovery.

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 88 calls, 236 direction requests, and 393 website clicks, leading to a total of 717 interactions in April. 

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine holds the #1 position among tracked competitors.