Overview

• Keyword Rankings: 65% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 43. The website continues to perform strongly for several high-value local and servicing-related search terms. “mercury outboard servicing” remains in position 1, while “boat dealers Melbourne,” “mercury dealer Melbourne,” and “boat shops Melbourne” remain in position 2, demonstrating consistent visibility for key commercial and location-based searches.

• User Engagement: User engagement remains an important area of focus, with Engagement Rate at 50.75%, improving by 18.4%, while Average Session Duration reached 44 seconds, improving by 18.9%. These results indicate that the users reaching the website are showing stronger interaction and spending more time engaging with the content.

• Traffic Sources: Direct traffic accounts for 37.0%, Paid Search contributes 35.5%, and Organic Search accounts for 22.0% of website traffic.

• Content Development: We produced and published tailored articles promoting Bargain Boat Bits Father's Day Sale 2026 Catalogue and Stacer Expands Its 2026 Range with the All-New Rebel Series, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 83 calls, 304 direction requests, and 367 website clicks, leading to a total of 754 interactions in August.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre ranks 1st among its tracked competitors based on average position, demonstrating a strong overall competitive standing in the search results.