Overview

• Keyword Rankings: 41% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 34. The website continues to strengthen its visibility in search results, with several priority keywords now appearing on the first page. “Mercury outboard” and “Stacer” are both positioned at rank 5, while “buy my boat melbourne” is now sitting at the top 1 position from #4 last month.

• User Engagement: New sessions increased by 1.59% to 97.5%, highlighting the site’s ability to consistently attract fresh visitors. Engagement rate surged by 33.8% to 47.89%, reflecting significantly stronger audience interaction. Average session duration rose by 31.6% to 50 seconds, underscoring deeper engagement and longer time spent per visit.

• Traffic Sources: Traffic continues to be driven mainly by direct traffic which contributed 50.6% with 2,916 visits, underscoring a strong base of intentional or returning visitors, while organic search made up 27.9% with 1,608 visits, reflecting steady discoverability through search engines.

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 126 calls, 316 direction requests, and 350 website clicks, leading to a total of 792 interactions in February.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre ranks 1st on average among its competitors.