Overview

• Keyword Rankings: 76% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 30. The website continues to strengthen its visibility in search results, with several priority keywords now appearing on the first page. “Marine shop” and “boat dealer” are both positioned at rank 5, while “new boat for sale” remains firmly at rank 2.

• User Engagement: User activity shows solid momentum, with sessions rising by 15.29%, users growing by 15.66%, and goal completions climbing by a strong 71.40%. This means more people are visiting the website and a significantly higher proportion are completing key actions such as enquiries or conversions, demonstrating improved traffic quality and alignment with business objectives.

• Traffic Sources: Traffic continues to be driven mainly by direct visits at 58.0%, followed by organic search at 22.2%. This confirms strong brand recognition and returning visitor behaviour, while organic search remains a major contributor to discovery and visibility. We will continue to broaden content coverage for service and product-related searches to gradually increase the share of organic traffic.

• Content Development: We produced and published tailored articles promoting Mercury’s Save $3000 Off V6 FourStroke Outboards, further establishing brand relevance and authority.

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 199 calls, 321 direction requests, and 522 website clicks, leading to a total of 1,042 interactions in January.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre ranks 1st on average among its competitors.