Overview

• Keyword Rankings: 30% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 43. Keyword performance continues to strengthen, with several high-intent search terms improving their positions in Google search results. "New boat for sale" has climbed to #10 from #14, while "used boat for sale" improved to #10 from #12, bringing both keywords onto the first page of search results where they have greater visibility and click potential. "Mercury outboard servicing" has successfully maintained the #1 position, reinforcing Melbourne Marine Centre's strong authority for this highly valuable service-related search term.

• User Engagement: Website engagement continued to demonstrate positive quality signals, with Goals increasing by 10.20%, indicating more visitors are completing valuable actions such as enquiries and conversions. The Engagement Rate reached 42.86%, increasing by 22.5%, showing that a higher proportion of visitors are actively interacting with the website and finding relevant content. Average Session Duration increased by 12.1% to 37 seconds, suggesting users are spending more time exploring the website.

• Traffic Sources: Traffic continues to be driven primarily by Direct traffic, accounting for 53.9% of all website visits, reflecting strong brand recognition and a healthy number of returning visitors who access the website directly. Paid Search contributed 24.9% of total traffic, demonstrating that paid advertising remains an effective channel for attracting potential customers actively searching for marine products and services. Organic Search accounted for 19.2% of traffic, highlighting the ongoing value of SEO in generating qualified visitors through search engines.

• Content Development: We produced and published tailored articles promoting Stacer & Mercury Boat Packages, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 88 calls, 251 direction requests, and 346 website clicks, leading to a total of 685 interactions in July.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre now ranks 1st among its tracked competitors based on average keyword position.