Overview

• Keyword Rankings: 35% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 46. Keyword visibility continues to strengthen, with several high-intent terms achieving strong positions in search results. “Mercury outboards” is now ranking at #5, “buy my boat Melbourne” has entered the rankings at #8, and “mercury outboard servicing” has secured the #1 position, moving up from #3 previously.  

• User Engagement: Website engagement remained strong, with Sessions rising by 53.37%, indicating a substantial increase in overall website visits, while Users increased by 59.20%, demonstrating that more individuals are discovering and interacting with the website. Goals rose by 30.57%, reflecting continued growth in meaningful actions such as enquiries and conversions. 

• Traffic Sources: Traffic continues to be driven primarily by Direct traffic, accounting for 69.1% of total visits, indicating strong brand recognition and a high proportion of returning users or visitors accessing the website directly. Organic Search contributed 16.2% of traffic, demonstrating that search engines remain an important acquisition channel for attracting users actively searching for marine-related products and services. 

• Content Development: We produced and published tailored articles promoting Mercury's Mercruiser Repower Offer, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 70 calls, 238 direction requests, and 293 website clicks, leading to a total of 601 interactions in June.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre currently holds the second-highest average position among tracked competitors, maintaining a strong presence within the competitive landscape.