Overview

• Keyword Rankings: 63% of our targeted keywords have successfully reached the top 30 positions, with an overall average ranking of 40. The website continues to show strong performance for priority keywords. “Boat dealer” is now ranking 4th (improving from 21st last month), “boat servicing” ranks 7th (up from 35th), and “boat shops Melbourne” maintains a top 2 position.

• User Engagement: Goals increased by 2.98%, new sessions rose by 1.30%, engagement rate improved by 15.8%, and average session duration increased by 8.7% to 50 seconds. These metrics indicate that visitors are interacting more meaningfully with the website and spending longer engaging with content.

• Traffic Sources: Traffic is primarily driven by direct visits (51.5%), followed by organic search (24.6%) and paid search (18.0%). This demonstrates strong brand recognition and a solid returning visitor base, while organic search continues to play a key role in discovery. We will further develop content and SEO optimisation to help increase the share of organic traffic over time.

• Content Development: We produced and published tailored articles promoting Mercury’s Save Up to $1000 on 40 – 60HP FourStroke Outboards and Bargain Boat Bits Easter Catalogue Deals, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 116 calls, 262 direction requests, and 358 website clicks, leading to a total of 736 interactions in March.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre currently ranks 2nd on average among its competitors, maintaining a strong position within the market.