Overview

• Keyword Rankings: 35% of our targeted keywords have successfully reached the top 10 positions, with an overall average ranking of 42. Several priority keywords are now positioned strongly within search results, improving overall visibility for high-intent marine-related queries. “Stacer boat for sale” is currently positioned at #5, “Mercury outboard” sits at #7, and “marine shop Melbourne” holds a strong #2.

• Traffic Sources: Traffic continues to be driven primarily by Direct traffic at 54.1% (2,432 sessions), followed by Organic Search at 23.0% (1,035 sessions).

• Content Development: We produced and published tailored articles promoting Mercury's Save up to $1150 off 90 and 115HP FourStroke Outboards, further establishing brand relevance and authority. 

• Google Business Profile Optimisation: We posted an update to the Melbourne Marine Centre Google Business Profile, resulting in 79 calls, 211 direction requests, and 326 website clicks, leading to a total of 615 interactions in May.

• Link Building and Blogging: Completed 12 high-quality directory links and published 1 targeted blog article, enhancing brand authority and search engine rankings. 

• Competitive Performance: Melbourne Marine Centre continues to hold the #1 average position among tracked competitors.