ZEREK LURES

THE ZEREK LURE RANGE HIT THE AUSTRALIAN MARKET IN 2012 DISTRIBUTED EXCLUSIVELY THROUGH WILSON FISHING.
ZEREK USES STATE OF THE ART 3D HYDRODYNAMIC TECHNOLOGY TO DESIGN THEIR LURES CREATING EXTREMELY LIFE-LIKE SWIMMING ACTIONS.

Their innovation in lure development is second to none, and Wilson Fishing has the opportunity to work closely with the lure developers to ensure their products are ready to fish all of the extreme situations Australia can expose them to on a daily basis. Zerek is at the forefront of modern lure technology.

The original and the best. Don’t be fooled by inferior imitations.